The Consumer Revolution--
what
changes is a new interest in buying more products
- What causes people to want to buy more than the
necessities? Fashion, advertising, attitude of
valuing owning things
- Why did average people in 18th century England have
enough money to purchase consumer goods?--farmers might
work longer or improve agriculture, similarly for
craftspeople, not so true of wage workers because wages
were low
- in cities people had more exposure to what products
were available and changing fashion--some historians focus
on increased demand
- others focus on cheaper products causing consumers to
buy more
- people worked longer hours in order to be able to buy
more (evidence on p. 71)
Increased agricultural productivity
- how did England grow more food with the same rural
population?
- substituting animal labor for human labor because
they could keep more animals over the winter
- farm sizes were increasing
- yield per acre doubled from 1600 to 1800
- the amount of cereal food per person increased 40%
for an increase of calories of perhaps 12%
- much of the increase went to feed animals
- positive feedback: more production leads to more
animals leads to more manure to fertilize the fields
- increase in the use of animal power because of
increases in the production of oats
- what drove the industrial revolution was not just
energy from coal, but also energy from animal power
- availability of animal power made it possible to
improve agriculture by such practices as applying lime or
marl
(a mix of clay and limestone) to the fields
- after 1800 basic foods were increasing imported from
the colonies