at the same time factories were slowly
becoming more automated
slow because the machines were expensive and complicated to set
up and needed fewer but more skilled workers
a new step in technology, numerically controlled machine tools,
could translate engineering design to production
well paid, low-skill industrial and mining jobs were
increasingly lost to automation
what does increased productivity give us?
- shorter work day and earlier
- fewer jobs?
- worse jobs?
1960s counterculture was in large
part a revolt against uniformity and mass production
- lack of individuality
- waste & planned
- commodity fetishism--the only
value of work and useful things is money
- mass culture--imagine having
only 6 TV channels and no internet
one alternative was dividing workers into teams, but it was more