the assembly line caught on quickly in the United States, "where the values that the assembly line would embody were woven into everyday life." (p. 2)

ideas about technology:
aerial photo of fields showing the grid layout
the development of the United States into a highly accelerated society
note how each change comes to be seen as "natural"--human-technology symbiosis
so new technology comes to seem inevitable when it is not
steam cars might have won out, but their makers focused on expensive cars

Ford did not invent the assembly line, his team of engineers worked the idea out over time
overview of automobile history
Modern Times: https://www.youtube.com/watch?v=DfGs2Y5WJ14

is speed necessarily the best measure of cultural progress?

slow revolution

is technology neutral?