Section accidentally left out:

Sandra Kurtzig is still trying to sell her factory management system for minicomputersrecombinant dna diagram
people don't yet get the importance of software

Niels Riemers is trying to figure out how to license the Stanford recombinant DNA patent when the field is controversial
the culture of university scientists was to pursue knowledge for its own sake, it was selling out to work with industry
how broad a patent would be allowed was not clear

today's controversies:
1970s controversies
  1. some talk about the future of genetically modified human beings
  2. what if the scientists create a new disease?
  3. what if genetic genetic engineering of plants creates the next kudzu
  4. is this too much playing God, changing the genes of people or plants?
Bob Swanson has been fired from a venture capital company and was convinced there was a future in recombinant DNA
Herb Boyer was the only scientist willing to talk to him about commercialization being possible already
they decide to focus on insulin and form a company, Genetech
the company was successful but getting a product to market turned out to be hard
they pioneered the idea of contracting for the necessary experiments to be done in academic labs

They then need that patent for the fundamental process that Riemers is trying to market
but the patent is held up in many controversies

Mike Markkula meets Steve Jobs and Steve Wozniak, making a computer in Job's parents' garageSteve Wozniak building the first
          Apple Computer
The Apple I was a computer for
electronic hobbyists (as was the MITS Altair)
they were working on a next model with some graphics
had a vision of a computer ordinary people could use and good circuit design
Hobbyist entrepreneurs built machines for hobbyists
computer makers weren't interested in a consumer market
and worried they would end up competing with their profitably businesses