Sandra Kurtzig:
hardware (the computers) and software (the programs run on them) are becoming separate specialties and companies
IBM lost an anti-trust suit and could no longer prohibit people who bought their computers from running software not written by IBM
programs were still being custom written for each company and each computer

women computer science
          majors compared to other fields
US doctorates

Bob Taylor moves to the Xerox corporate research laboratory, PARC
marketing photo for Xerox AltoXerox had created PARC to research and develop revolutionary new products
he got the opportunity to purse the idea of an easy to use networked personal computer--the computer as a communication tool
radical approach to management of research
the bosses at Xerox didn't buy into any of it
PARC focused on building a personal computer, the Xerox Alto
(spoiler: none were ever sold)