Price 4

what does nature stand in contrast to?

nature becomes a signifier of authenticity

The Nature
The Nature Company

Ways in which The Nature Company is environmentally responsible

Ways in which it stereotypes nature

If you turn nature into a commodity is it still natural?
we attach the same meanings to nature and to handcraft, and that confuses our thinking about nature
not all questioning of consumer society is about going back to nature, some is about going back to producing things ourselves

Malls tend to be very generic, but there has been an effort to make the more upscale ones into fake towns

We fall easily into these contradictions because we keep trying to see nature as a place apart
seeing nature as a place apart leads us to see it as a thing we can use
nature is an escape from reality

Consider the more recent example of giant Cabelas stores