Rome 2
passive solar house at the Rensing Center in Pickens
there was a good bit of interest in passive solar design for houses in the 1940s, particularly with wartime fuel shortages
But there were scientists and engineers who were worried about population growth and energy use
The decline of solar in the 1950s

There were also traditional designs to make houses cooler, but they were increasing abandoned in a trend to more uniform architecture in tract houses

buyers were looking for space and equipment and didn't care about energy saving features, wanted very standard designs

Rise of air conditioning:

If you use electricity for air conditioning can you avoid having a separate system for heat?

Consumers were enjoying affluence
but there were also constraints on consumer choice