Values: How have technology and
society become more and more interwoven? Technology is not
just a tool. We use technology to express our values (like
freedom and privacy).
We develop technology in directions that express our values
the ideology of individual autonomy (or family autonomy)
independence
privacy
freedom of motion
private ownership
symbol that an individual can become anything he or she
wants
feel in control
"no one can tell me what to do"
efficiency
sense of community
national pride
different cultures prioritize such values in different ways--
in Germany the automobile is less a symbol of
autonomy and more a symbol of quality, people want the best
performing automobile
values shape consumer choices and therefore which
technologies succeed
The modern dream changed from the giant city to the suburbs as a
result of the spread of the automobile. Americans
valued freedom of movement.
Impact of technology on society: two kinds of consequences
of technological change:
the other things that are needed to make this
technological system work--necessary consequences
unintended consequences (not necessarily
unpredictable, but side effects)
the consequences in turn lead to impacts on society
one of the consequences of the automobile was
that it was easier for people to take longer trips
that led for the need for places for people to
stay that were not just in cities, leading to the development
of motels
also made it possible for people to visit
tourist attractions away from cities
changed the experience of staying overnight
during a trip
led to the expansion of the national park
system--an impact on society
Unintended Consequences:
Some consequences of a new technology are predictable.
The impact of technology on society is often
unexpected--technologies have unintended
consequences (and sometimes we just don't stop to
consider the whole system)
different ways automobile affected society, both intended and
unintended:
* you need the infrastructure to support it eg.
gas stations, roads, service stations
* people can live further away from their work
or their families
* new area of entertainment--racing, etc.
* new kinds of restaurants, lodging, ...
* new kind of architecture
* road trips, family vacations, national parks
* advertising
* did the automobile cause the sexual
revolution?
* how did the automobile change the way we see
the world
* how did the automobile change or reinforce
American values
One technology leads to another, but also those technologies
change what is possible and the ways we experience the world.
Historical examples can help us think about present day examples.
Technologies change what is possible but society makes choices
among the new possibilities, based on our values (both what we
value in a practical way and by our moral standards)
Does technology have some inevitable effect on our values?
Or is it that we choose whatever technology suits our values?
Or use technologies in ways that affect our values?
Or do we make choices that are influenced by the technologies
available? roads and the
road network
road conditions in 1920s
roads had begun to be improved for bicycles,
but the automobile represented the need for a fundamental
shift-- In 1907 only 7
percent of the roads in the U.S. had any surfacing at all,
and that was usually just gravel. In 1916 Congress
approved some federal funding for improving post roads, then
in 1921 matching grants for interstate roads (like Route
1). (credit Robert C. Post)
automobiles couldn't become popular without somewhat
decent roads
in 1919 the average car traveled 4,500 miles a year, 10
years later that had almost doubled (source)
Conflict between the needs of horses and
automobiles--there was a sudden spurt in horseshoe
patents to provide horseshoes that would help horses manage
paved roads.
road maps
(and street names) were a consequence of the automobile--the
first national road atlas was published in 1927
property maps were most common before the
automobile
city maps for railroad travelers?
the automobile led to the development of
road maps
New York required cars to to be registered in 1901 and
issued driver's certificates in 1903. In 1919 everyone who
drove more than 10 days a year in New York City was required
to have a license and in 1924 New York state required all
drivers to be licensed
New Jersey required a written exam and road test to get
a license starting in 1913
registration of cars was required in most states by
1918
licensing drivers came later--required in only 39
states in 1935, mostly without any test. South
Dakota did not require drivers licenses until 1954
when you have a new technology it takes time to figure
out if and how it needs to be regulated
the first gas station was opened by Standard
Oil in 1912 (gas
station museum). From 1921 to 1929,
the number of gasoline stations increased from 12,000 to
143,000 (source)
The first drive-in
movie opened in 1933 in New Jersey--by the early 1950s
there were 4,000 of them.
Road trip culture:
Route 66 from Chicago to Los Angeles opened in
1926 (but it was not limited access)
the automobile trip culture had developed
by the 1920s--all kinds of new
businesses and patterns of life
The first drive-in restaurant was either
Bob's Boy in 1936 or Royce Hailey's Pig Stand
in Dallas Texas in the early 1940s (by the 1960s these
were haunts for rowdy teenagers and families were looking
for another alternative--the chain fast-food restaurant)
California opened its first freeway in
1940. In 1947 the state passed a law that expanded
the 19 miles of freeway to 300 miles ten years later--by
1980 there were 12,500 miles. 54% of the funding
came from the state gasoline tax.
Began as a cold war idea, with the idea
that federal funding was needed to have a system that
would allow easy movement of troops. Federal-Aid
Highway Act of 1956 committed the country to spending $50
billion to construct 41,000 miles of interstate
highways. Good deal for the states--the federal
gov't paid 90% of the costs. By 1973 82% had been
constructed.
Automobiles run on gasoline, a relatively
light fraction of crude oil.
Diesel fuel (which is essentially the same as home heating
oil) is a relatively heavy fraction. So oil is the
general term, gasoline is one product that can be refined from
oil.
The heaviest fractions (bitumen or rock
asphalt) had been used for centuries for waterproofing and
after 1800 for roads. Kerosene was used in lamps from
the 1850s.
In 1859 an American industrialist, George
H. Bissell began a deliberate search for oil. They
chose a site in Pennsylvania, drilled through 70 feet of
bedrock, and used the oil from the well for illuminating gas,
lubricating oil, and an excellent lamp oil. Within
15 years production in the Pennsylvania field had reached 10
million (360 lb) barrels a year.
John D. Rockefeller established Standard Oil
in 1870. By building a pipeline system he soon gained
control of 90% of a rapidly-growing industry and became for a
while the richest person in the world.
Beginnings of the Petroleum Industry
early oil refinery
The oil was distilled to separate the
fractions--first gasoline (1.5 to 15 percent, depending on the
crude), which at first was a nuisance because it was highly
inflammable and had no use, then kerosene, and then
lubricating oil. For a good explanation of
refining see Modern
Refining.
With the popularity of the automobile suddenly
gasoline was in greater demand than the other fractions, and
cracking was invented by William Burton at Standard Oil in
1913. Heavier fractions are converted into lighter ones
by subjecting them to high temperature and pressure to break
down the chains of carbon atoms into shorter ones.
Industrial research labs competed to find more
efficient ways of doing this, most important catalytic
cracking with a platinum catalyst in the 1920s.
problem of engine knock arose just before WWI
as refineries tried to widen the cut. Solved by the 1922
introduction of tetraethyl lead as a fuel
additive. To prevent lead from fouling the engine
ethylene dibromide was added to react with the lead residue
and make sure it was funneled out of the exhaust system into
the atmosphere (at the time the only questions raised were
about hazards of the lead to refinery workers).
leaded gasoline was phased
out starting in the 1970s because the lead that got into
the atmosphere and fell into the soil in heavily traveled
areas was identified as a significant cause of lead
poisoning. Automobiles had to change as a result.
We were running out of oil that was easy to
extract, but new methods of extraction have postponed the
problem
how much more oil is there to find and how much can we
develop new
extraction methods (at what cost) to extract oil found
in more difficult situations?
how much environmental damage are we willing to do?
Will something else replace gasoline during your lifetimes?
the oil/automobile system is a classic case of
technological momentum--so much is invested in one system that
it is hard to change
but an electric
car costs much less for fuel: you can travel 36 miles
for $1 of charge, vs. a gasoline car that would take you about
18 miles for a dollar (costs vary widely: calculate
your own figures)
to get more and more oil we will need to do more and more
environmental damage. When do we say too much?
how much oil shale are we willing to mine:
however we extract the oil, burning it still adds to the carbon
in the atmosphere (because we are releasing carbon that has been
locked up in the earth for geological ages). The latest
figures show global warming progressing more rapidly than
expected and says we have 12 years before catastrophic change
cannot be stopped
how much can we change the situation by improving
efficiency?
are we at the end of the fossil fuel based economy that
started with the industrial revolution?
will new technology solve the problem without us having
to change the way we do things?
will we need to change our lifestyles? Do you
really want a bigger and bigger house?